Under Armour offers a wide range of products for men, women, and youth, all utilizing advanced technology. The strategy for maximizing the benefits is straightforward: wear HeatGear in hot weather, ColdGear in cold weather, and AllSeasonGear in between.
The technology behind Under Armour's diverse product assortment for men, women and youth is complex, but the program for reaping the benefits is simple: wear HeatGear when it's hot, ColdGear when it's cold, and AllSeasonGear between the extremes
Under Armour’s mission is to make all athletes better through passion, design and the relentless pursuit of innovation
Where we started? It all started with an idea to build a superior T-shirt